Strategies for developing, evaluating and upgrading your online presence:
An innate issue with keeping up a website is the fact that trends
would come and go on net in a real speed these days! You make it today
and tomorrow it would look all out-of-date if not constantly upgraded and smartly redesigned.
It is definitely in your hands whether to salvage your sinking site or
to trash it with a loss on ROI. Starting from a scratch is often
expensive. You may spend more time, energy and penny in creating new
graphics, realigning matters and adding value to your webpages. What
experts call effective is to handover this task to third party
associates who are skilled for this particular domain- the ones who are
into the business of redesigning of websites.
Foreword It is obvious that the websites to fulfill
its objectives needs to have incessant and continual upgrades. You can’t
afford to carry a tag of “obsolete website” when you are talking
business. Additional reasons are there for redesigning your website.
This article presents a complete guide to website designing /
redesigning. This is beyond just having fresh information, capturing
viewers attention or engaging adios. These ideas if implemented have the
potential to magnetize your website pulling visitors from your
competitor’s sites.
TOOLS & CHECKLISTS FOR WEBSITE REDESIGN
- Assess EXISTING SITE
Make a note of what pros & cons your existing site carries!
Gather people who can give you frank and true opinions about your
running site pages. Jot down a list of achievements and possible
constraints. Before you reach the team of redesigning, you yourself
should have a clear perception of the goals and objectives of your site.
- Consider SEARCH ENGINES while you work out
Writing the content for your site is indeed a smart work. It’s not
just writing an essay on what your products are or what all services do
you provide. It’s a brainstorming activity where you need to smartly
enrich the article with certain good keywords and meta-keywords, plus
linking those keywords with the right information bearing pages, and lot
more. The objective is to get good rankings on the top-notch search
engines which in-turn is the key strategy to draw visitors. Content is
very crucial. Creating unique content not only fetches you good ranking
but also grabs the attention of daily viewers who would then naturally
return to your site time and again and encourage their friends or
colleagues to stay up with your site. Branding is important.
Search engines always are probable to hook on fine written content.
Writing and then putting it with plenty of keywords will often annoy
readers, reducing the chance of their return. In addition, first-class
content will surely be shared on internet.
- NAVIGATION
Crosscheck whether your viewer can spot and locate what he is
searching for instantly! With the evolving of new techniques what we
have actually developed with is the navigation power. A quality
redesigning will surely prompt this feature. After the subtle changes
that you bring- the viewer shouldn’t get lost or multiple-clicks away
from what he is looking for. The information should be separated into
logical categories and must be prioritized.
- ANALYZE KEYWORDS entered by VISITOR
Evaluate from your site statistics whether the entered keywords by
your viewers are matching the enlisted target audiences. Revision is
required if the answer is negative. Now, redesigning is the solution by
which you can drive the site-content, and promotions toward the
demography. Don’t be fooled by seeing the viewers count, instead what
matters is the count that actually seeks your company’s interest.
Usability is something that can always be enhanced.
It can never be perfect, it’s just not promising. Find out lessons from
the earlier design and see what worked glowing and what did not. In any
case, you do not want to debase usability of something that worked well
before and risk turning away previously satisfied users. Improving
something that just wasn’t working well before can have affirmative
effect.
Don’t be afraid to remove particular feature of your site that didn’t
work well at all unless it really is core to what you do. Sometimes
removing a feature can simplify use for a customer and improve their
experience by making it less complex.
Take note of analytics leading up to the current state of the site to
realize more about the users, what they visit and the tools they use to
do so.
Don’t forget the Site once you go ‘Live’
Still after the website is taken live you always have the option to
continue with the new inputs and changes if you find necessary. Internet
gives us the privilege of making instant changes for viewers to see. By
allowing for an iterative move to development, design and contents
you’ll give a superior feeling to your viewers that you are focusing on
improvements and giving them a firm cause to continue coming back. As we
have discussed that the content plays a key role; ensure that you
revise and keep posting new contents whenever required. Keeping it
relevant and fresh would make it worth reading. You can try blogging-
putting promotions for the fact that you’re going to turn up with your
newly designed website.
Develop your Unique Value Proposition (UVP) Prior to
you begin developing content for your new site, be sure you identify
what makes you unique for your competitors and be sure that messaging is
steady across your entire website. It’s important you right away answer
why someone should contact you or otherwise stay on your site rather
than escape to your competitors.
Following these recommendations will make you well prepared to successfully re-design your website.
Customers have come to us wondering why their site isn’t performing
that well and we usually find something mentioned above that they’re
lacking. Feel free to talk with sibzsolutions.com for skilled designing
and you are assured to get your sites prolific. Most of all, many
businesses view their website as a singular resource when in fact it
should “…integrate with other functions like social media, e-mail marketing and lead generation.”
Have you re-designed your website recently?
How did it work out? Are you satisfied with how your new site is performing?
Is there something mentioned here that you missed?
Write us at contact@sibzsolutions.com
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